Before You Build Your List

If you’ve been in Internet Marketing for any time at all you’ve heard the words and you know the drill. People start talking about various ways of driving traffic to whatever it is you are up to and then those three words come out. No not, "I love you"; but rather…

"BUILD YOUR LIST"

There they are. No turning back now. No escape. If you want traffic you will simply need to build your list. But wait, before you go about adding every Tom, Dick, & Jane to your list that you ever knew; did you know there are actual strategies to building a list? Yup, that’s right. And you need a game plan.

You need to determine what the purpose of your list will be. A focused list on a focused niche or topic is dynamite in the Internet Marketing world. The people that join your list should opt-in of their own free choosing; else you get charged with spamming which is both illegal and unethical. Therefore, if your list is tightly focused in its purpose and objective people will clearly be able to decide if they want to be part of the list you are putting together or not.

Here are three reasons to consider building a list of your own.

First, because you want to gain more traffic to your website. No a list is not going to turn on a river of new viewers to your website. Unless, of course, you offer an incentive to those who are reading your list for sending others to where they too can sign up for your list. However, what a list will do is keep your long-term steady customers informed and coming back for more of the same that they have come to expect from whatever it is that you are doing.

Second, you can build a list to sell a specific product. Those who join your list will know that the information they receive will be all about this specific product. In such a case you want to be careful when introducing new products to your audience. The new product needs to be tightly focused on the interests of your niche audience else your efforts will be seeing as marketing rather than informative.

A third reason to build a list is to create a "think-tank" of sorts. People who join niche lists have similarly related focuses. Bringing a group together to dialogue on a given topic can be extremely beneficial for everyone involved. One of the struggles I have personally had with this type of list is getting the members to be actively involved with the list. Affective ways around this is to create a blog or forum where you can provide articles and allow them to make comments about your writings.

Whatever your reason for building a list, make sure your goals and focus are clear within your own head before venturing forward. Not doing so will lead to confusion within your audience. And a confused audience does not tend to be an audience that is easily swayed into a purchasing position of any sort.

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